This paper aims to explore the impact of “mountain pasture product” information on the acceptability of local protected designation of origin (PDO) cheese produced from the raw milk of cows grazing in mountain pastures (P) or reared in valley floor stalls (S). A total of 156 consumers (55% males, mean age 41 years) were asked to evaluate their overall liking on a 9-point hedonic scale of four samples: Cheeses P and S were presented twice with different information about the origin of the milk (cows grazing on mountain pasture or reared in a valley floor stall). Demographics, consumer habits, and opinions on mountain pasture practice (MPP), attitudes towards sustainability, and food-related behaviours (i.e., diet, food waste production, organic food, and zero food miles products purchase) were recorded and used to segment consumers. The cheeses were all considered more than acceptable, even though they were found to be significantly different in colour and texture by instrumental analyses. In the whole consumer panel, the cheese P was preferred, while in consumer segments less attentive to product characteristics, this effect was not significant. External information had a strong effect: Overall liking was significantly higher in cheeses presented as “mountain pasture product”, both in the whole panel and in consumer segments with different attitudes (except for those with a low opinion of MPP)

Endrizzi, I.; Cliceri, D.; Menghi, L.; Aprea, E.; Gasperi, F. (2021). Does the ‘Mountain Pasture Product’ claim affect local cheese acceptability?. FOODS, 10 (3): 682. doi: 10.3390/foods10030682 handle: http://hdl.handle.net/10449/67628

Does the ‘Mountain Pasture Product’ claim affect local cheese acceptability?

Endrizzi, I.
Primo
;
Cliceri, D.;Menghi, L.;Aprea, E.;Gasperi, F.
Ultimo
2021-01-01

Abstract

This paper aims to explore the impact of “mountain pasture product” information on the acceptability of local protected designation of origin (PDO) cheese produced from the raw milk of cows grazing in mountain pastures (P) or reared in valley floor stalls (S). A total of 156 consumers (55% males, mean age 41 years) were asked to evaluate their overall liking on a 9-point hedonic scale of four samples: Cheeses P and S were presented twice with different information about the origin of the milk (cows grazing on mountain pasture or reared in a valley floor stall). Demographics, consumer habits, and opinions on mountain pasture practice (MPP), attitudes towards sustainability, and food-related behaviours (i.e., diet, food waste production, organic food, and zero food miles products purchase) were recorded and used to segment consumers. The cheeses were all considered more than acceptable, even though they were found to be significantly different in colour and texture by instrumental analyses. In the whole consumer panel, the cheese P was preferred, while in consumer segments less attentive to product characteristics, this effect was not significant. External information had a strong effect: Overall liking was significantly higher in cheeses presented as “mountain pasture product”, both in the whole panel and in consumer segments with different attitudes (except for those with a low opinion of MPP)
Mountain cheese
Acceptability
Conjoint analysis
External information
Consumer segmentation
Food sustainability
Settore AGR/15 - SCIENZE E TECNOLOGIE ALIMENTARI
2021
Endrizzi, I.; Cliceri, D.; Menghi, L.; Aprea, E.; Gasperi, F. (2021). Does the ‘Mountain Pasture Product’ claim affect local cheese acceptability?. FOODS, 10 (3): 682. doi: 10.3390/foods10030682 handle: http://hdl.handle.net/10449/67628
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10449/67628
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