In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice.

Endrizzi, I.; Menichelli, E.; Bölling Johansen, S.; Veflen Olsen, N.; Naes, T. (2011). Handling of individual differences in rating-based conjoint analysis. FOOD QUALITY AND PREFERENCE, 22 (3): 241-254. doi: 10.1016/j.foodqual.2010.10.005 handle: http://hdl.handle.net/10449/19761

Handling of individual differences in rating-based conjoint analysis

Endrizzi, Isabella;
2011-01-01

Abstract

In this paper a method for handling individual differences in conjoint analysis is described and discussed. This method is a combination of ANOVA and PCA/PLS both of which are well-known techniques that can be run in almost all statistical software packages. Main attention will be given to the way individual differences in acceptance pattern are interpreted and related to consumer characteristics such as demographics, attitudes and habits. The approach is then illustrated using two data-sets from consumer studies of yoghurt and apple juice.
Conjoint analysis
ANOVA
PLS-DA
Consumer study
2011
Endrizzi, I.; Menichelli, E.; Bölling Johansen, S.; Veflen Olsen, N.; Naes, T. (2011). Handling of individual differences in rating-based conjoint analysis. FOOD QUALITY AND PREFERENCE, 22 (3): 241-254. doi: 10.1016/j.foodqual.2010.10.005 handle: http://hdl.handle.net/10449/19761
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/10449/19761
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